PAUL H. RAY, Ph.D.
Paul H. Ray is a founding partner in a new consulting firm, Integral Partnerships,
LLC, designed to help those organizations whose constituencies or customers
are Cultural Creatives to be more successful, by aligning their internal
activities and values with the values and needs of their constituencies
or customers.
He has surveyed and classified well over 100,000 Americans in the past
thirteen years, showing how the subcultures of values permeate all aspects
of American life. During the time of the research reported in the book,
he was Executive Vice President of American LIVES, Inc., a market research
and opinion polling firm specializing in surveys and focus groups based
on the Lifestyles, Interests, Values, Expectations and Symbols of Americans.
The research projects that led to discovery of the Cultural Creatives
include studies of the effects of values on consumer choices and preferences
of Americans in housing, cars, food, recreation, vacation travel, finances,
health, political causes (e.g., environment), media use, and altruism;
and he also leads studies of innovation by consumers and business. He
still consults with American LIVES on research.
Over the past 30 years he has headed research on over 100 major research
and consulting projects, and written reports on them all. Major sponsors
and clients include: Del Webb Corporation; Energy, Mines and Resources,
Government of Canada; Environmental Protection Agency; Fetzer Institute;
Gaiam, Inc.; General Motors; Hewlett-Packard; Institute of Noetic Sciences;
Kaufman and Broad; Nissan North America; NYNEX; Pacific Homes Retirement
Communities; Pulte Homebuilding; Rayco; Readers Digest; SRI International;
Sundance; The City of Detroit; The City of Newport Beach; The City of
Palm Springs; The Fieldstone Company; The National Science Foundation;
The Nevele Hotel; The New York Times; The Province of Ontario; The State
of Michigan; Urban Land Institute; US Tennis Association
Previous Positions:
Dr. Ray was Chief of Policy Research on Energy Conservation, Department
of Energy, Mines and Resources of the Government of Canada. There he headed
the largest evaluation research project conducted in Canada, on CanadaÕs
efforts at home energy conservation. He was previously Associate Professor
of Urban Planning and a Faculty Associate of the Institute for Social
Research, at the University of Michigan, Ann Arbor, Michigan.
Recent Publications relevant to the Cultural Creatives Work:
The Cultural Creatives, (co-author Sherry Anderson) NY, Harmony Books,
(September, 2000)
"What Might Be the Next Stage in Cultural Evolution?" in D.Loye,
ed.
The Evolutionary Outrider: The Impact of the Human Agent on Evolution.
Essays honouring Ervin Laszlo. Praeger, 1998
"The Emerging Culture" American Demographics, February, 1997
"The Rise of Integral Culture"Noetic Sciences Review, Spring, 1996
The Integral Culture Survey, Research Monograph, Institute of Noetic
Sciences, 1996
"Altruism as Value-Centered Action" Noetic Sciences Review, Spring,
1993
Education:
Paul H. Ray received a BA, cum laude, in Anthropology from Yale University,
and a Ph.D. in Sociology from the University of Michigan.
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